Online Marketing Has Now Become More Popular Than The More Customary Marketing Processes
This year 2009 has marked a substantial change in trend for advertising as it’s the first have moved away from the more time-honored advertising processes to Online Marketing. A recent report from the Internet Advertising Bureau announced that spending on internet advertising grew in the first quarter of 2009 by 4.6 percent to hit 1.7bn, whereas advertising on television dropped to 1.6bn from last years 1.9 billion for the same period. The same report mentioned the reasons for this move are more rapid broadband speeds, more advanced online techniques and people just regularly spending more time on the web these days. Modern businesses have needed to substantially restructure their marketing budgets to follow the consumers online. More measurable and accountable methods are also a good reason for choosing an Online Marketing campaign especially in today’s challenging marketplace. Television advertising is not the only Long-established method to be hit by thismove to Online Marketing; classified advertisements in print have also been falling, whilst their online equivalents have increased by 10%.
As already stated the businesses are purely following their prospective audience in this. As more and more people have more rapid broadband access to the internet and are becoming increasingly more secure in the online purchase scenario, so the advertising budgets must follow. The online demographic is also shifting, with the average sixteen to twenty four year old spending 29 percent of their media time on the online. The other factor that is so appealing to modern businesses is the measurability of Online Marketing. It’s so easy to keep track of precisely what results your advertising budget is achieving online as opposed to TV or print media advertising. This move to more internet advertising is also assisting the digital technology industry as it promotes development and innovation. The trade advertising body for TV advertisers Thinkbox feels there is still room for both, stating that internet advertising is even more potent when linked together with a good TV advertising campaign.
So who are the winners in this scenario? Well although a lot of the marketing budgets are now being spent on pay per click search methods, in which the search giant Google dominates, there is also a trend for the small to medium company turning to a reputable search engine optimization company to help them attain a presence on the web. The key to being successful is making sure that optimum Search Engine Placementis achieved. With this in mind it is important to select a business that only uses ethical Online Marketing methods. This may at first sound rather daunting as there are plenty of SEO companies out there on the web. Steer clear of any that say they can guarantee page 1 Search Engine Placement immediately as all of the ethical methods are quite intensive and take time and effort to accomplish. Also take a look at their own website, ask what keywords were used and check where they themselves appear, if they can’t optimise their own website they won’t be able to do it for yours.
December 22, 2009
Posted in: Miscellaneous
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