Where Is The Advantage In Search Engine Optimization Organisations?
There continues to be a lot of debate about the benefits offered by a SEO Company and the services they actually deliver. Many blogs and online forums fiercely argue that in fact this type of Online Marketing is nearly futile and certainly not worth a organisation spending any of it’s hard earned revenue on.
There is a belief that would argue that Search Engine Placement happens throughout website design and any good website design company will be able to get a site well listed.
Online Marketing service providers however would argue that their particular kind of online marketing is something additional to the page design. The method by which a SEO Company works to push a website up the ranking and onto page one of the major search engines is organic and involves an holistic view of the all of the elements that the search engine robots analyse when ranking a particular site. To be successful the Online Marketing strategy must include the right mixture of content and placement to make sure the most cost effective results.
The management and creation of this content is seo companies add their value. After reviewing the buying habits of a particular market they will recognise the search behaviour of the target market, identify the most popular word searched for ( keywords) and use them to build a relevant content base.
Sounds simple and cost effective on the face of it, but, when you take into account the amount of time it takes to get a site onto page one, in particular if your market is reasonably mature and there is a great deal of competition for those ratings, then the amount of quality content required is huge. It can take over a thousand content submissions, all original, and all high quality information to have any effect on even the least competitive rankings. You can presume that this reflects some 100 hours of a creative writers effort, a creative writer that is knowledgeable about the subject matter and has a 100 or so original ideas to produce informative content.
Once the website in question has achieved the coveted page one ranking then it is down to the SEO Company to put in place an effective ongoing management system to ensure that position is held. This is done through continual monitoring of buyer habbits and continuing the supply of decent quality content while at the same time extending the website’s profile through engaging other forms of content, for example blogging and the yet untapped potential of Web 2.0.
In terms of worth this is hundreds of hours of work and the more competitive the situation then the more time and attention it will take. The question around employing a search engine optimization company instead of using a website designer comes to down to the services given and the skill set in the companies in question. If the website company provides organic optimization services, inclusive of design be cautious. Simple economics would suggest they cannot employ the services of a creative optimisation team without increasing their price considerably, and if they don’t they won’t add value.
March 11, 2010
Tags: marketing, online marketing, Search Engine Optimization, SEO, web site marketing Posted in: Miscellaneous
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