One Of The Positives Of Online Organisation Is Their Ability To Stay Unaffected By Any kind Of Discrimination
All kinds of discrimination can virtually be illuminated in terms of an online trade. This can be a big advantage for people who own the online companies or for people who would like to use the products or services of one.
There is the evident issue that individuals will normally need to access the business over the internet but as long as this can be managed (and technology allows this even with a disability such as blindness) all other issues are overcome. A deaf person can order comfortably without the worry of talk type or involving anyone else in the transaction. This provides them with massive amounts of independence, much more than when reliant on someone else. This is also the case for people who have to use wheelchairs, often accessing physical stores can be a big problem despite the disability discrimination act, and so online surfing, shopping and even working can be fantastic. Of course the other plus side for these purchasers is that no one need know about their disability unless they choose to reveal it. Of course this is exactly opposite to the face to face contact of a physical store where any number of opinions can be made on people coming through the door. Judgements can be about many other areas too, and are often made invoulantarily.
So one’s health is not the only form of discrimination that can be avoided with online firms, no one need necessarily know the age of the owner of the firm, or the staff who will carry out the sale, whether they are male or female, white or black, or what type of clothes they wear. This means that the typical forms of discrimination are very easy to evade and the only assumptions that can be made are to do with the written word on the pages of the website. Of course these may be related to a specific age group or a particular gender but only if the owner of the organisation chooses to allow this. If it is not appropriate to the sale at all then the owner can merely snuff out any such info and provide a totally neutral site if he chooses to.
One could argue that there is prejudice of a form in terms of the Search Engine Placement listings that are the results of a keyword search for suppliers or producers unknow. However when one takes into consideration the goals of a search engine such as Ask, the only thing it is trying to do for it’s customers is give them the best answer for their enquiry. Thus, it is also unconcerned with the race, gender, age or creed. It simply reviews the information given by the website, adds to that any Online Marketing information that has been carried out on behalf of the site (as long as it has been done in a decent way) and marks all the sites. So as long as the site gives the information requested by the searcher the engine is happy to endorse it. Of course, any site not using the skills of a decent Website Optimization Company may be further down the listings, but this is a true case of marketing and nothing to do with prejudice.
March 9, 2010
Tags: marketing, online marketing, Search Engine Optimization, SEO, web site marketing Posted in: Miscellaneous
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