How To Extract The Most From Your Company’s Website Without Suffering Excessive Damage To The Marketing Budget.
The creation of the Internet is possibly the most influential event in the history of civilisation. Admittedly, there have been other momentous events from history which have been hailed as the greatest, especially in the period of time immediately after their invention. For example, the Romans have been lauded for centuries for their inventiveness in road-building, sanitation and numerous other life-changing inventions, the benefits of which have lasted to the present day and will continue to do so for generations.
These inventions and numerous others such as the wheel, electricity and communication technology to name but a few, have obviously accelerated the development of the business sector over the centuries. However, most people would contend that the internet has had more effect in decades as other inventions have had in centuries. In thepast the advantage gained from the introduction of straight, well-constructed roads resulted in wider markets for the small industries which made up the initial business communities. Being able to deliver goods and services to larger catchment areas saw the origins of what we know today as Marketing.
As with many other business functions, marketing had been developing gradually from those early days until the launch of commercial television. Instant access to a growing captive audience revolutionised the world of advertising which became the most popular marketing tool by far. Remarkably, in the early days of television the large US manufacturers of consumer goods, such as Procter & Gamble the global market leader in cleaning products, produced full programmes and created the phrase “soap opera”. However, the costs incurred in making the soap operas finally became too large and advertisers reverted to buying advertising slots during and between programmes. In the ’60s and ’70s the increasing size of commercial television audiences brought about a corresponding rise in the cost of advertising slots, especially during the most popular programmes. It is rumoured that a single 30-second slot during the American Football Superbowl game can cost about $3million.
The creation of the World Wide Web and the speed with which it produced new modes of communication and interaction has changed the way that companies, both large and small, present and sell their products to their customers. Online shopping has boomed in the 21st century and is the result of Online Marketing. Websites have developed to the point where companies can display thousands of products for sale, take orders and receive payments, all instantly.
In business there is always a need to be ahead of the competition and this is also true in the area of Online Marketing. When potential customers initiate their online search for a particular company’s products, that company wants to know that its website is going to be offered for viewing. The search engines are constantly assessing each website and they control the position of each website on the search results pages. While an optimum position on the first results page can be acquired, it is very expensive. A good value alternative is to use a SEO Company which uses ethical methods of promotion to achieve a higher Search Engine Placementfor their clients’ websites. An ethical, professional SEO Company may suggest changes to the content, text or coding of their client’s website but will also carry out supporting internet activity which will steadily improve a website’s Search Engine Placement. While a fixed fee will be involved for some of the initial work on the website it is possible to find a SEO Company which offers a payment structure which involves payment only when the website achieves a Search Engine Placement on the first results page. The process will probably be self-financing as the position on the first results page will attract many new potential customers - and additional orders.
March 8, 2010
Tags: marketing, online marketing, Search Engine Optimization, SEO, web site marketing Posted in: Miscellaneous
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